At EasyPeasy, we know that using real-time data to test, learn, and adapt is the key to effectively rolling out parenting and HLE programmes and prioritising scarce implementation resources. To support local authorities with this work, we’ve launched a major update to the EasyPeasy Impact Dashboard, giving our partners even deeper, real-time insight into programme reach, engagement and impact across their area.
Alongside existing data on registrations, geographic reach, disadvantage levels and content engagement, partners can now access new demographic insights and enhanced tracking of how families engage with activities, guidance and local services. These new data points strengthen the ability to monitor performance, understand take-up among priority cohorts, evidence impact against Best Start Local Plan KPIs, and make informed decisions to maximise reach and outcomes.
These updates are now live in the EasyPeasy Impact Dashboard — read on to explore what’s new and how to make the most of these enhanced insights.
Why real-time data matters for early years services
Understanding programme reach and impact isn’t just about reporting. It’s about making informed decisions about ongoing implementation strategies. EasyPeasy’s real-time data capture automatically collects and analyses engagement and impact data as parents, carers and practitioners use the programme. Named stakeholders can access up-to-date insights at any time, alongside quarterly reporting summaries, enabling you to:
- Track programme reach across your local population
- Monitor engagement and identify priority areas for growth
- Understand who the programme is reaching and where
- Demonstrate impact against local and national priorities
Combined with qualitative parent and caregiver feedback, the EasyPeasy Impact Dashboard provides a comprehensive, evidence-led picture of programme performance as part of your wider strategy and portfolio of interventions.
What you can already see in the Impact Dashboard
The EasyPeasy Impact Dashboard provides rich, real-time insights across key programme metrics, including:
Reach and registrations
- Parent and caregiver registrations
- Practitioner registrations
- Children reached
- Percentage of the local 0–5 population reached
- Age ranges of children supported
EasyPeasy Impact Dashboard Images: Registrations Over Time
Geographic and equity insights
- Take-up by postcode and ward area
- Abridged household postcode data
- Household disadvantage levels (using Income Deprivation Affecting Children Index ratings)
Engagement and usage
- Most popular content topics viewed and searched
- App usage patterns and times of access
- Quarterly data exports for local reporting
EasyPeasy Impact Dashboard Images: Time of Day Access
These insights help local authorities understand how EasyPeasy is performing across different communities and identify opportunities to strengthen reach among priority cohorts.
What’s new in this update?
This latest release introduces powerful new demographic and engagement insights, helping you build a more complete picture of the families using EasyPeasy.
Expanded demographic insights
You can now view:
- Biological sex of the child: Understand the profile of children being supported through the programme.
- Parent and caregiver ethnicity: Gain clearer visibility into the diversity of families engaging with EasyPeasy.
- Parent and caregiver gender: Understand who is accessing support within families, including mothers and fathers.
- Parent and caregiver age range: See the age distribution of parents and carers using the programme.
EasyPeasy Impact Dashboard Images: Parent & Carer Demographics
These new data points will be of critical importance for targeting priority cohorts identified in Best Start Local Plans.
Deeper insights into content engagement and service connections
You can now also track how families engage with EasyPeasy content and local support services, including:
- Engagement with key parenting and child development content
- Self-referrals to local and national services via in-app signposting
This provides valuable insight into how families are using EasyPeasy not just for playful, evidence-based activities, but as a gateway to wider local support.
Complementing real-time data with parent feedback
The Impact Dashboard is strengthened further by EasyPeasy’s built-in parent and caregiver surveys, which capture qualitative insights, including:
- Parent confidence and wellbeing
- Improvements in the home learning environment
- Parent-child interactions
- Knowledge of child development
- How families discovered EasyPeasy
- Testimonials and lived experience
Together, these quantitative and qualitative insights provide a robust evidence base for impact reporting, service improvement and strategic planning.
Next steps for EasyPeasy partners
Log in to your Impact Dashboard today to explore the new data points. If you would like additional colleagues to have access or require support interpreting your data, our team is here to help, so please get in touch with us.
Next steps for local authorities exploring EasyPeasy
EasyPeasy provides local authorities with not only an evidence-based parenting and HLE programme, but also the real-time data needed to understand impact, demonstrate value, and continuously improve delivery. Visit our For Local Authorities page to learn more, download our commissioning guide, and speak to our team about how EasyPeasy can support your early years strategy. We’d love to hear from you.